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Cover the entire customer journey

Pick the AI pattern that fits where your customers actually need help — from public discovery to internal team co-pilots.

Acquisition

Increase conversion rates and reduce the amount of incoming support tickets.

Retention and upsells

Improve retention, supercharge sales expansion, and deflect support tickets.

Self-service support

Offer your customers 24/7 support, in websites or client portal.

Co-pilot for support teams

Reduce support ticket handling time in customer support teams.

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Easy UI integration with 20+ templates, automated AI training, and clear insights.

Integrates anywhere

Unlock your existing business systems with any of our 50+ connectors.

Privacy and security

Benefit from enterprise-grade privacy protection for European sectors.

Customers

Trusted by leaders

How regulated-Europe brands — from Visma to Onguard — turned customer success into a revenue engine with Unless.

Visma Enterprise AS

Norway's leading ERP — modernized self-service with Unless.

Helping patients

After Zorgdomein deployed Unless, patient self-service surged within weeks.

Enhancing credit software

Financial service Onguard powers their support operations with Unless.

Ticket deflection at scale

Meet Sally, Kontek’s AI support colleague in a complex regulatory landscape.

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Privacy protection measures, security by design, and compliance guidelines.

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Find reference documentation for the javascript API.

The Unless cookbook

Bite-sized implementation examples for every stage of the customer lifecycle.

Pricing

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Frequently asked questions

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Article

A step-by-step guide to define business goals before implementing AI

Set your business up for AI success—learn how to define clear goals before implementing Unless in your organization.

Updated 26 June 2025

Adopting an AI assistance platform like Unless can transform your organization’s efficiency, customer experience, and compliance. However, to make a compelling business case and achieve real ROI, it’s essential to clarify your goals before implementation. Here’s a step-by-step guide to help prospective buyers define their objectives and set a solid foundation for success.

Why set goals before using Unless?

Unless is designed to address complex challenges in regulated industries—such as finance, healthcare, and insurance—by automating support, enhancing customer interactions, and streamlining internal processes. To maximize its value, you need to identify the specific pain points and opportunities within your organization that Unless can address.

Step 1: Identify key pain points

Start by mapping out the challenges your organization faces. Common issues that Unless helps solve include:

  • High support ticket volumes and long resolution times
  • Low customer satisfaction due to complex products or services
  • Overwhelmed support teams handling repetitive queries
  • Inefficient onboarding or training for new staff
  • Difficulty maintaining up-to-date documentation

Step 2: Define strategic objectives

Translate your pain points into strategic objectives. Examples include:

  • Reduce support ticket volume by automating responses to common questions
  • Improve customer satisfaction through 24/7 multilingual support
  • Increase operational efficiency by empowering teams with AI co-pilots
  • Enhance compliance with automated, referenced answers and secure data handling

Step 3: Set measurable goals

For each objective, define clear, measurable targets. For example:

  • Achieve a 30% reduction in average support ticket handling time within six months
  • Increase customer retention rates by 10% over the next year
  • Deflect at least 50% of repetitive support queries to AI-powered self-service
  • Reduce onboarding time for new employees by 25%

Step 4: Align stakeholders and build a business case

To secure buy-in, articulate how Unless will help achieve these goals:

  • Quantify potential ROI (e.g., observed ROI of 500% in the first year for some Unless users)
  • Highlight efficiency gains, such as a 71% compounded improvement in team productivity
  • Emphasize regulatory compliance and data security, especially if operating in the EU

Step 5: Prepare for implementation

Before deploying Unless, ensure you have:

  • Mapped relevant data sources (knowledge bases, CRMs, support systems) for integration
  • Identified key workflows and tasks for automation
  • Established metrics and dashboards to monitor progress and outcomes

Example goals for prospective Unless buyers

Objective Example goal How Unless helps
Reduce support workload Deflect 50% of repetitive tickets to AI Automated, multilingual AI assistant
Improve customer satisfaction Raise NPS by 10 points in 12 months 24/7 instant support, task automation
Boost internal efficiency Increase agent productivity by 40% AI co-pilot, automated documentation
Enhance compliance Achieve 100% referenced answers for regulated queries Secure, fully referenced responses
Accelerate onboarding Cut training time for new hires by 25% AI-driven knowledge base, self-help

Conclusion

Setting clear, measurable goals before adopting Unless ensures you can track progress, demonstrate value, and make a strong business case for investment. By focusing on your organization’s unique challenges and aligning objectives with Unless’s capabilities, you’ll lay the groundwork for a successful AI integration that delivers tangible results.

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